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Travel Impressions Executives Participating in Three Trade Workshops at the New York Times Travel Show

February 25, 2010

Executives from Travel Impressions will be participating in three workshops for travel professionals as part of the “Travel Industry Conference” segment of The New York Times Travel Show, taking place Friday, Feb. 26, 2010 from 7:30 am – 7 pm at the Jacob Javits Center in New York City.

Larry Lynch, vice president of eCommerce and marketing for Travel Impressions, is participating in the “Commerce Solutions” panel of the S3 (Supplier Supported Solutions) Forum from 4 – 4:30 pm where he will address specific solutions for online marketing resources which will help travel professions grow their business.  Lynch will also present specific solutions as part of the “Targeted Marketing Solutions” panel from 4:30 – 5 pm.  The S3 forum, sponsored by Travel Impressions and MailPound, is an exclusive program designed to help travel agency owners and managers increase sales by building both client and supplier relationships, while improving branding strategies and utilizing marketing tools.

Travel Impressions‘ Paul Zar, vice president of the Caribbean destination team, managed brands and airline/car relations, and Bob Lawrence, senior director, Caribbean destination team, are participating in the “Focus on the Caribbean” session as part of the “Marketing Support and Maximizing Relationships” panel.  They will provide insight into cost-effective online and offline tools, including web-based media, public relations, new media marketing, social networking and co-op programs.  The “Marketing Support and Maximizing Relationships” panel takes place from 11:30 am – 12:30 pm.

Keith Hickman, Travel Impressions‘ director of marketing development, is participating in the “Focus on Specialization” workshop where he is a panelist on the “Market Opportunities for Growth,” taking place from 9:45 – 10:45 am.  During the session, panelists will provide travel professionals with advice on expanding into niche markets to help grow their market reach. Hickman will provide tips on accessing the gay and lesbian travel market.

The seventh annual Travel Industry Conference offers seven new targeted workshops for travel professionals, providing a level of education and exchange of information not seen at any other travel conference.  The Conference, featuring a keynote presentation by Chris Russo, president and chairman of the board, American Society of Travel Agents (ASTA) as well as panel sessions and targeted industry certification sessions, will provide the most comprehensive overview of the travel industry to travel agency owners, managers, line agents and home-based agents as well as meeting planners.

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