Universal Studios Debuts Hollywood Rip Ride Rockit
July 30, 2009
Adrenaline pumping and music thumping, you find yourself heading straight toward the sky. Suddenly, you are doing 65 mph, 17 stories over Universal Studios.
Gasping with excitement, you rock out to a song you picked before strapping in. And, it’s all on video. Once the adventure is over, you edit the video to send to your friends. Hollywood Rip Ride Rockit will stake its claim as the most technologically advanced roller coaster in the world. The attraction touts first-ever thrills including a record-breaking loop. Ride vehicles feature the brightest and most innovative color changing LEDs in the world and high-energy visual displays fill the queue line. With up to five ride vehicles on the track at any given time, and with concert lighting and special effects mixed in, Hollywood Rip Ride Rockit will be a true high-intensity, multi-sensory experience that is unmatched.
“This is the perfect intersection of the digital age and theme park entertainment,” said Mark Woodbury, President of Creative for Universal Parks & Resorts. “Hollywood Rip Ride Rockit blends roller coaster intensity and guest interaction in a way where no two experiences will be the same.”Guests can customize their ride experience by choosing what song will play while they’re on the roller coaster. LED boards in the queue lines will display song options from five genres (rap/hip-hop, country,classic rock/metal, pop/disco and club/electronica). Once on-board, guests can choose their song or let the coaster’s digital sound system choose for them. When the ride is over, guests will be able to purchase a music video of their ride experience that integrates their song choice, multiple camera angles and special effects.
Universal Orlando Resort has created some of the world’s most innovative theme park attractions based on pop culture’s most compelling films and stories. Guests experience two exciting theme parks – Universal Studios and Islands of Adventure as well as Universal CityWalk, a 30-acre restaurant, shopping and nighttime entertainment complex; and three magnificently themed on-site Loews hotels – the Loews Portofino Bay Hotel, Hard Rock Hotel and the Loews Royal Pacific Resort. Flagship experiences featured in the theme parks include The Simpsons Ride, Revenge of the Mummy – The Ride, The Incredible Hulk Coaster and The Amazing Adventures of Spider-Man.
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