Travel Impressions Follows San Juan #OnLocaTIon Campaign With August #WeekendLearning Series Highlighting #TheRealPuertoRico
Month-long series provides in-depth look at multi-faceted destination
FARMINGDALE, NY (July 25, 2018) — In its latest #WeekendLearning Series installment, Travel Impressions (www.TravelImpressions.com) is arming travel agents with insights and selling tips on Puerto Rico that will help them more effectively convey the destination's diversity of attractions and allure to clients, now that recovery from Hurricane Maria is about 100% complete. Every weekend throughout the month of August, agents can follow the campaign via hashtags #TheRealPuertoRico and #WeekendLearning on Facebook.
The initiative will focus on unique areas of Puerto Rico and its appeal to different types of travelers, and reveal details that the team simply ran out of time to share while there. Agents will learn firsthand how the multi-faceted destination caters to modern families, travelers seeking cultural experiences and authenticity, foodies craving fine and real local cuisine, as well as trailblazers and adventurers searching for their next thrill.
Travelers can experience picturesque Flamenco Beach (left image) and El Yunque National Rainforest (right image).
Photo Courtesy of the Puerto Rico Tourism Company.
Following the success of Travel Impressions' #OnLocaTIon project with the destination, the #WeekendLearning campaign imparts insider knowledge to help agents tailor Puerto Rico recommendations to prospective vacationers, showing off what travel to Puerto Rico is really like. Travel agents who follow the #WeekendLearning Series will receive a deeper perspective and comprehensive, critical lens at the state of tourism there, even debunking sensationalist reports on mainstream media to show #TheRealPuertoRico in a collaborative effort to help others #DiscoverPuertoRico—the destination tourist board's official hashtag.
"This detail-oriented series paints a comprehensive picture of what Puerto Rico has to offer," said Scott Wiseman, president of Travel Impressions. "Agents can utilize this information to tap into a growing demand for the types of authentic vacation experiences that Puerto Rico has in abundance."
"We applaud Travel Impressions as this industry initiative is significantly important for the island. Travelers rely on operators and agents for trusted advice and information," said Ed Carey, chief sales officer of Discover Puerto Rico. "Puerto Rico has been on an upward trend that is worth announcing broadly, so sharing updates on the destination and showcasing the exceptional hospitality Puerto Rico is known for is an absolute focus of ours."
Agents are advised to follow Travel Impressions on Facebook at www.facebook.com/travelimpressions to see these weekend updates on their feeds and get the scoop on insider and even obscure information on the destination. The postings will begin on Saturday, August 4 and continue on every weekend through Sunday, August 26, for an eight-day deep dive into Puerto Rico’s rich heritage and tourism landscape.
For more information, contact your local BDM or visit www.travelimpressions.com.
Travel Impressions' #WeekendLearning social media takeover is part of the company's EducaTIon First initiative designed to give agents the insider edge they need to sell destinations and resort partners more effectively. The program offers insightful tips via Facebook which agents can use to sell the products in Travel Impressions' comprehensive portfolio.